All right, so if you’ve ever opened up your custom GPT, typed in the same instructions, and gotten three totally different outputs, let me reassure you; you’re not crazy. That’s just how these things are wired. GPTs are generative by nature, which means they love to “creatively guess.” But when you’re trying to build a brand and keep things consistent, those guesses can feel less like creativity and more like chaos.

I’ve been there.

The “I’m Not Crazy!” Moment

When I was testing the Freedom Framework GPT stack, I ran into the exact same frustration I hear from so many Realtors. I’d load up the GPT with all the right pieces: mission, vision, brand story, fonts, colors, unique value props, and even a full SWOT analysis.

One run? Beautiful: everything in order, detailed explanations, the whole package.
Next run? A summarized version that skipped half the details.
Another run? Just mission, vision, and brand story.

Same instructions. Totally different outputs.

That was my “I’m not crazy!” moment. I realized it wasn’t me messing up; it was the way GPTs naturally operate. And if I wanted reliable results, I had to find a way to rein in the guessing.

Why GPTs Keep Switching Things Up

Here’s the deal: GPTs aren’t machines that follow directions to the letter. They’re designed to generate fresh responses every time, even if the input is identical. Think of it like asking five different assistants to write a property description, you’ll get five different versions, each with its own style and spin.

That’s great if you want variety.
But if you’re trying to build brand consistency, it’s a nightmare.

The Breakthrough: One-Shot Example Prompting

After a lot of trial, error, and yes—frustration—I landed on the fix: give your GPT a one-shot example.

Instead of just telling it what to include, I built out the exact format I wanted:

• Mission
  

• Vision
  

• Brand Story
  

• Fonts & Colors
  

• Unique Value Propositions
  

• SWOT Analysis
  

I laid it all out in order, with the level of detail I expected, and then fed that back to the GPT as an example to follow.

The results? Night and day. Every time I ran the GPT after that, it delivered consistent outputs in the right format. No more skipping sections. No more random summaries. Just reliable, on-brand results.

How You Can Apply This Today

Here’s the simple process I use (and what I now teach my clients to do):

Step 1: Write out the exact format you want your GPT to produce. Use clear headers and bullet points so it has structure to follow.

Step 2: Add that example into your GPT’s instructions or upload it into its knowledge base. Treat it like the “answer key.”

Step 3: Run a few tests. If the output matches your format consistently, you’ve nailed it.

Pro tip: Don’t just describe the format: show it. GPTs model examples much better than vague instructions.

Why This Matters for Realtors

Here’s why this is bigger than just fixing a quirky AI problem.

For Realtors, brand consistency is everything. If your property descriptions, bios, ads, or newsletters all look and sound different every time, you confuse your audience and weaken your brand. But when your GPT delivers consistent results, you create scalable, repeatable marketing assets that look polished and professional.

That’s not just a time-saver. It’s a trust-builder.

You’re Not Crazy—And You’re Not Alone

If you’ve been pulling your hair out because your GPT seems unpredictable, I want you to know this: you’re not crazy, and you’re definitely not alone. I’ve wrestled with the same issues, and so have countless others. The difference is now you’ve got a fix.

A simple one-shot example can transform your GPT from a guessing game into a reliable assistant that strengthens your brand instead of weakening it.

And this is just the first step in your journey from frustrating to freedom. In the next post, we’ll tackle why your GPT sometimes acts like it has a split personality, and how to fix it.

Frequently Asked Questions

Why does my GPT keep changing its output format?

Because GPTs are generative. They naturally produce variations unless you anchor them with a specific example.

What is a one-shot example?

It’s a single, fully formatted sample that shows GPT the exact structure you want.

Can I use more than one example?

Yes. Multi-shot examples can work, but one strong example is often enough for Realtors.

How do I make sure my GPT always includes brand elements?

Build them into your example and reference them in the instructions.

Is this only for property descriptions?

No. You can use one-shot prompting for bios, ads, newsletters, blog drafts, and more.